Last edited by Musho
Sunday, May 17, 2020 | History

6 edition of Public relations kit for dummies found in the catalog.

Public relations kit for dummies

by Eric Yaverbaum

  • 85 Want to read
  • 29 Currently reading

Published by IDG Books Worldwide in Foster City, CA .
Written in English

    Subjects:
  • Public relations -- Handbooks, manuals, etc.,
  • Advertising -- Handbooks, manuals, etc.

  • Edition Notes

    Statementby Eric Yaverbaum, with Bob Bly.
    GenreHandbooks, manuals, etc.
    Series--For dummies
    ContributionsBly, Robert W.
    Classifications
    LC ClassificationsHD59 .Y38 2001
    The Physical Object
    Paginationxxviii, 346 p. :
    Number of Pages346
    ID Numbers
    Open LibraryOL6799575M
    ISBN 100764552775
    LC Control Number00108216
    OCLC/WorldCa45695142

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Public relations kit for dummies by Eric Yaverbaum Download PDF EPUB FB2

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Eric Yaverbaum, best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance. Bob Bly and Ilise Benun are both New York communications professionals.

Read more.4/4(22). Public Relations Kit For Dummies gives you all the tools you Public relations kit for dummies book to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you’ll find in this helpful guide.4/5(6). In Public Relations Kit For Dummies, you’ll discover how to: Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage crises This book is packed with successful ideas, techniques, and campaigns that really worked – and you can.

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